@book { ProfessionellesmarktorientiertesManagementStrategieMarketingBusinessDevelopment,
    title = "Professionelles marktorientiertes Management: Strategie, Marketing, Business Development",
    subtitle = "Mit vielen Beispielen, Checklisten und Tipps",
    author = "Urban Kilian {Wissmeier}",
    year = "2026",
    publisher = "C.H.Beck",
    address = ", Deutschland",
    url = "https://vahlen.openpublishing.com/document/1722981"
}