@book { Die10wichtigstenZukunftsthemenimMarketing,
    title = "Die 10 wichtigsten Zukunftsthemen im Marketing",
    author = "Marcus {Stumpf} and Tina {Arens} and Michael {Bernecker} and Vanessa {Dugmore} and Franz-Rudolf {Esch} and Michael {Fretschner} and Karsten {Kilian} and Daniel {Kochann} and Carsten {Kortum} and Jan-Paul {Lüdtke} and Stefanie {Marx} and André {Schier} and Hendrik {Send} and Marcus {Stumpf} and Carolin {Tewes} and Stefan {Tewes} and Andreas {Wagener} and Heiner {'Weigand} and Annett {Wolf} and Martin {Wrobel}",
    year = "2026",
    publisher = "C.H.Beck",
    address = ", Deutschland",
    url = "https://vahlen.openpublishing.com/document/1696395"
}