@book { RETHINKINGMARKETING,
    title = "RETHINKING MARKETING",
    subtitle = "Plädoyer für ein neues Mind Set und mutiges Handeln",
    author = "Wolfgang {Merkle} and Oliver {Klein} and Oliver {Klein} and Wolfgang {Merkle} and Frank {Dopeide} and Godo {Röben} and Christine {Wolburg} and Michael {Götze} and Florian {Haller} and Dirk {Kedrowitsch} and Toan {Nguyen} and Phillip {Böndel} and Kim Alexandra {Notz} and Christoph {Pietsch} and Christian {Rätsch} and Klaus {Schmäing} and Matthias {Schrader} and Susan {Schramm} and Jesko {Perrey} and Frank-Michael {Schmidt} and Michael {Trautmann} and Christian {Hegel} and Philip {Hitschler-Becker} and Tim {Alexander} and Holger {Fischer} and Eva {Tholen}",
    year = "2026",
    publisher = "C.H.Beck",
    address = ", Deutschland",
    url = "https://vahlen.openpublishing.com/document/1696393"
}