@book { CrossingtheChasm,
    title = "Crossing the Chasm",
    subtitle = "Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden",
    author = "Geoffrey A. {Moore}",
    year = "2025",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1683991"
}