@book { StoryBrand20, title = "StoryBrand 2.0", subtitle = "Wie Sie mit starken Geschichten Ihre Kunden überzeugen", author = "Donald {Miller} and Ute {Mareik}", year = "2025", publisher = "C.H.Beck", address = ", Deutschland", url = "https://vahlen.openpublishing.com/document/1675463" }