@book { DieExzellenzfabrik,
    title = "Die Exzellenzfabrik",
    subtitle = "Wie Rolex zur Weltmarke wurde",
    author = "Pierre-Yves {Donzé} and Dagmar {Bruss}",
    year = "2025",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1592499"
}