@book { TheCommercialContentRevolutionWillNotBeTelevised,
    title = "The Commercial Content Revolution (Will Not Be Televised)",
    subtitle = "Wie Gaming, Virtual Reality und künstliche Intelligenz jetzt die Werbung verändern",
    author = "Norbert {Henning} and Florian {Sievers}",
    year = "2024",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1549288"
}