@book { StorysellerWieMarkenzuBestsellernwerden, title = "Storyseller: Wie Marken zu Bestsellern werden", subtitle = "Teil 2: Storytelling. Tools & Templates für Storyteller", author = "Ralph {Stieber}", year = "2023", publisher = "Vahlen", address = "München, Deutschland", url = "https://vahlen.openpublishing.com/document/1420206" }