@book { Spinnovation,
    title = "Spinnovation",
    subtitle = "Intelligent spezialisieren, Kraftvoll innovieren, Alleinstellung neu entwickeln",
    author = "Kerstin {Friedrich} and Karlheinz {Venter} and Joy {Seibert}",
    year = "2017",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1221037"
}