@book { Die360IPStrategie,
    title = "Die 360° IP-Strategie",
    author = "Alexander J. {Wurzer} and Theo {Grünewald} and Wolfgang {Berres}",
    year = "2016",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1220987"
}