@book { TheCorporateStartup,
    title = "The Corporate Startup",
    subtitle = "Wie etablierte Unternehmen erfolgreiche Innovationsökosysteme entwickeln können",
    author = "Tendayi {Viki} and Dan {Toma} and Esther {Gons} and Esther {Gons} and Rachel {Faulkner} and Jorine {Zegwaard} and Jana {Fritz}",
    year = "2020",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1219133"
}