@book { DigitalDisruption,
    title = "Digital Disruption",
    author = "Kurt {Matzler} and Franz {Bailom} and Stephan {Friedrich von den Eichen} and Markus {Anschober}",
    year = "2016",
    publisher = "Vahlen",
    address = "München, Deutschland",
    url = "https://vahlen.openpublishing.com/document/1219084"
}